Product-first activations built for mountain culture
Each year at the GoPro Mountain Games in Vail, adidas TERREX arrives with a new product story. SOS is brought in annually to shape how that story comes to life, developing a fresh creative angle, designing the on-site experience, and anchoring every decision around the season’s hero product.
There’s no fixed template. Each activation is reimagined year by year to feel specific to the product, the moment, and the Mountain Games audience.
SERVICES
Creative Direction & Concepting
Experience Design & Programming
Booth Design Reskins & Visual Systems
Athlete Programming Design & Support
Consumer Activations & GWP Development
Photo & Video Production & Recap
Location:
Vail, Colorado
Built From the Product Out
Every activation starts with the key footwear or apparel focus. SOS translates performance and design into experience, building a clear concept that informs the booth environment, programming, and consumer touchpoints.
This includes:
A product-led creative theme
Booth reskins and visual updates
Athlete-led events designed around real use
Consumer activations that reward participation
Designed for the Mountain Games
The extended TERREX footprint is designed to feel native to the event: approachable, active, and human. The booth functions as a flexible environment for product trial, athlete interaction, cultural moments, and giveaways, without feeling overproduced or sales-driven.
Athlete-Led Programming
SOS designs and curates how TERREX athletes show up on-site, developing the formats, events, and moments they lead throughout the weekend. Guided trail runs, yoga sessions, stage talks, and speaker programming are structured to feel natural, accessible, and grounded in real product use.
Athletes become active participants in the experience, helping connect performance to the Mountain Games community in real time.
Content That Extends the Moment
SOS leads on-site photo and video capture, documenting the weekend as it unfolds. Deliverables include recap films, social-first assets, and product-in-use storytelling, all meant to extend the impact well beyond the event itself.
The Outcome
Each year’s activation stands on its own. Distinct in look, energy, and execution, while reinforcing TERREX’s position at the intersection of performance, culture, and outdoor community.
